Meta (Facebook & Instagram)
The Meta connector lets the CMO publish to Facebook pages and Instagram business accounts through the Graph API and read back post-level engagement to score what works. Instagram publishing uses Meta’s container flow — the connector creates the media container, polls it to readiness, and publishes, including multi-image carousels.
Every post runs through the same content pipeline as other channels: brand voice match, the Quality Gate, and per-channel scheduling.
Connector tools
| Tool | What it does |
|---|---|
create_facebook_post | Post to a Facebook page with text, optional link or image |
publish_instagram_post | Publish an image post to Instagram via container flow |
publish_instagram_carousel | Publish a multi-image carousel to Instagram |
get_facebook_insights | Fetch post-level insights for a Facebook post |
get_instagram_insights | Fetch media-level insights for an Instagram post |
Configuration
Meta connects via OAuth 2.0. Long-lived user tokens expire after 60 days (page tokens derived from them do not); the connector refreshes the user token proactively at 55 days. Detailed setup walkthrough lands in a future docs phase.