Mailchimp

Mailchimp covers the CMO’s bulk marketing workload — audience growth, campaign performance, subscriber segments, automations, and campaign drafts. One-to-one prospect messages still go out through the platform’s email rail (Resend); Mailchimp is for broadcast sends to your opted-in audience.

The connector drafts campaigns but never sends them. Every draft the CMO prepares passes the Quality Gate (subject-line scoring, brand-voice match, mandatory AI-disclosure footer) before it is created in Mailchimp, and you press send from Mailchimp.

Before you start

• Plan: any plan. Counts as one integration toward your plan’s quota.
• A Mailchimp API key. In Mailchimp open Profile → Extras → API keys and create one. The key’s -usXX suffix tells the connector which data center to call; you do not enter it separately.

Connect

1. Open Settings → Connectors and click + on Mailchimp.
2. Paste the key into Mailchimp API key and click Verify and connect. The platform calls the API root and checks that an account ID comes back; otherwise nothing is saved.
3. Mailchimp appears under Connected. Health checks use GET /ping.

Connector tools

Tool	Action	What it does
get_audience_overview	read	Audience size, growth trends, and engagement rates
get_campaign_performance	read	Open, click, and conversion rates for recent campaigns
get_subscriber_segments	read	Segments: highly engaged, at-risk, new
create_campaign	write	Draft a new email campaign (does not send)
get_automation_status	read	Active automations and their performance

Permissions

See Permission model. Drafting is allowed on every plan; the send step stays with you in Mailchimp. Narrow the data read scope if you want the CMO limited to specific audiences.

Disconnect

Click the trash icon on the Mailchimp row and confirm; the key is revoked from the vault. Delete the key in Mailchimp as well.