Mailchimp

Mailchimp covers the CMO’s bulk marketing campaign workload — newsletter sends, segmented list management, audience growth tracking, and subscriber lifecycle automations. Outreach-style 1:1 prospect messages still go through the Resend integration; Mailchimp is for broadcast sends to your opted-in audience.

Every Mailchimp campaign the CMO designs runs through the Quality Gate before queueing — subject-line scoring (length, numerics, first-name personalization, red-flag words like “free” or “guaranteed”), Founder DNA voice match, and mandatory AI disclosure footer.

Connector tools

Tool	What it does
get_audience_overview	Audience size, growth trends, and engagement rates
get_campaign_performance	Open/click/conversion rates for recent email campaigns
get_subscriber_segments	Subscriber segments: highly engaged, at-risk, new
create_campaign	Draft a new email campaign (does not send)
get_automation_status	Active email automations and their performance

Configuration

Mailchimp connects with an API key (which encodes your datacenter prefix). The platform reads list IDs and audience metadata to suggest segments to the CMO; you control which lists are read-only versus writable through the per-connection Permission Enforcer settings. Detailed setup walkthrough lands in a future docs phase.