Google Analytics

Google Analytics 4 is the CMO’s measurement layer for every content and SEO decision and the CIO’s signal source for traffic-pattern shifts that may indicate competitor moves. The CMO attributes revenue back to campaigns, content pieces, and keywords; the CIO treats a sustained drop on a previously ranking page as a competitive signal worth investigating.

Before you start

Plan: any plan. Counts as one integration toward your plan’s quota.
Your GA4 property ID — the bare number shown under Admin → Property settings (for example 123456789), not properties/123456789 and not a G- measurement ID. Google does not return it during OAuth, so you enter it before authorizing.
A Google account with at least Viewer access to that property. The platform requests only https://www.googleapis.com/auth/analytics.readonly, with offline access so it can refresh the token without asking you again.

Connect

Open Settings → Connectors and click + on Google Analytics.
Enter the number in GA4 property ID and click Authorize account.
A popup opens Google’s consent screen. Choose the account and allow read-only Analytics access. Allow popups for ultimateteam.ai if nothing opens.
Google Analytics appears under Connected after the platform verifies access with GET /properties/{property_id}/metadata on the Analytics Data API.

Connector tools

All tools are read-only (read action).

Tool	What it does
`get_traffic_overview`	Sessions, users, pageviews, bounce rate
`get_acquisition_channels`	Traffic by acquisition channel (organic, paid, social, …)
`get_top_pages`	Top pages by pageviews
`get_conversion_funnel`	Goal completions and conversion rates
`get_audience_demographics`	Geographic and device breakdown

Permissions

See Permission model. Only the Read action, date range, and rate limits apply.

Disconnect

Click the trash icon on the Google Analytics row and confirm; the tokens are revoked from the vault. To revoke on Google’s side, remove UltimateTeam.ai under Google Account → Security → Third-party apps & services.